Pre-pandemic, consumer search for “clean” formulas constituted the skincare market’s major influence in the US. Rising concerns about potential health risks associated with synthetic ingredients commonly used in skincare products propelled the clean beauty movement of the 2010s. In the dawn of influencer culture, clean beauty brands capitalized on consumer interest in wellness, ushering in the era of ingredient transparency. A Lack of Information Causes Dip in ‘Clea...